AI promotion for independent artists
Your AI promotion team. You keep every right.
Aura's agents promote your releases on social and pitch your catalog for film and TV sync, while you keep your masters and publishing.
Takes you to sign-up.
How it works
A label-grade team. No signature on your masters.
- Promote
Agents run your social
Connect a release and Aura's promotion agent drafts and schedules posts per platform. You see every post and its reach on one campaign screen.
- Pitch
Your catalog meets film and TV briefs
A sync agent matches tracks to briefs and pitches them. Each track moves from pitched to shortlisted to licensed on a board you can read at a glance.
- Own
Rights stay in your vault
Masters and publishing are listed per track with a clear ownership status. Aura does the work and takes no exclusivity over your catalog.
Inside Aura
Three screens. Promotion, sync, ownership.
Campaign dashboard
Every scheduled post and its reach, per release.
See what the promotion agent has posted, what is queued, and what is still a draft for each release.
Open the sample screen →
Sync pipeline
Tracks on a board, from pitched to licensed.
Your catalog against film and TV briefs, with a status on every pitch so nothing sits in an inbox.
Open the sample screen →
Rights vault
Masters and publishing, listed track by track.
A plain ownership status for each song, so you always know where your rights sit.
Open the sample screen →
Promotion should work for you, not take your masters.
The old way versus Aura.
Promotion
Paid bot plays and one-off ad spend you have to manage.
AI agents schedule and post on your social, per release.
Sync licensing
Hand your catalog to a library that asks for exclusivity.
Your tracks are pitched to film and TV briefs without giving up exclusivity.
Masters and publishing
Signed over to a label or buried in contract terms.
Stay with you, listed track by track in your vault.
Your time
Hours spent posting instead of writing.
The agents do the posting. You make the music.
Questions artists ask first.
Do I give up my masters or publishing?
No. Aura promotes and pitches your music while masters and publishing stay with you. Your rights vault shows ownership for every track.
Does Aura ask for exclusivity on sync?
No. Aura pitches your catalog for film and TV without taking exclusive rights over it.
What do the AI agents actually do?
The promotion agent drafts and schedules posts for your releases on social. The sync agent pitches your tracks to film and TV briefs and tracks the status of each pitch.
Can I see what is being posted?
Yes. The campaign screen lists every scheduled and posted item per release, with its platform and reach.
Who is Aura for?
Independent musicians, producers, songwriters and bands who release their own music and want promotion and licensing handled without signing rights away.
Promote your music. Keep everything you own.
Create an account and open your campaign screen.
Start my promotion